Welcome To 2013 - You Are DIGITAL Or You Are DUST ...
It's been a long time --- I shouldn't have left you -- without a compelling post to connect to --- connect to! (My ode to old school Hip-Hop)
We are now almost a month into the New Year now -- and everyone is asking "How is the job market?" The quick answer is that in NYC -- it thankfully has remained ACTIVE. In fact, what was historically a SLOW period between Thanksgiving and year-end was the busiest since opening The Talent Magnet in 2004.
This flurry of activity was seen across the multiple verticals I recruit in which include: BEAUTY, ADVERTISING, PUBLIC RELATIONS, FASHION + ENTERTAINMENT. That in itself is a very good sign - as it shows companies from a wide array of industries were spending money to hire.
In 3rd and 4th quarter --- there seemed to be a focus on hiring at the MANAGER level. So -- positions that called for 5-7 years of experience and paid 75-100K were plentiful.
There is no doubt however that 2013 is shaping up to be a "DIGITAL" year!
According to this piece in eMarketer --- Digital Advertising spend topped $100 Billion in 2012 and is expected to increase by 15% in 2013. http://mwne.ws/YuLGBo
This trend is clearly reflected in the hiring patterns across the industries I service. Searches for candidates with expertise contributing to the "digitally driven" brand strategy or brand messaging for major LUXURY, FASHION, BEAUTY, LIFESTYLE & CPG brands --- make up 60% of my searches at this point.
Most companies/brands are looking to strengthen their overall digital capabilities and rely less on external agencies/vendors. This has opened the door for many AGENCY pros to make the move to the client/brand side. A move that just a few years ago -- was quite challenging. The key here is for Agency pros to leverage both their skill-set and specific CATEGORY experience.
In my world - the HOT disciplines/skill-sets seem to be:
DIGITAL BRAND STRATEGY (multi-platform approach - websites/social/mobile/e-comm)
DIGITAL/SOCIAL ANALYTICS/MEASUREMENT (making sense of all the "LIKES")
E-COMMERCE (Acquisition/Retention/Merchandising)
SOCIAL MEDIA MARKETING (both for content/strategy - as well as analytics)
ONLINE COMMUNICATIONS/DIGITAL PR (taking the message to bloggers/e-influencers)
DIGITAL MEDIA PLANNING/STRATEGY (experts on WHERE to deploy the message)
INTEGRATED MARKETING ("traditional" TV/PRINT... along w/ DIGITAL/SOCIAL expertise)
MOBILE MARKETING (less about the app development + more about strategy/content)
Please note that these HOT areas have NOT removed the need for "CLASSICALLY TRAINED " marketing pros who can synthesize complex information from a variety of sources and convert that into an ACTIONABLE STRATEGY. They simply represent the areas that companies are making the biggest investment in additional headcount.
The take-away should be that if you are in a role that touches on contributing in any way to BRAND STRATEGY, BRAND MESSAGING or CONSUMER ENGAGEMENT ---- you must be adding new digital , social, mobile, e-commerce skills to your repertoire if you want to increase the value of your PERSONAL BRAND!
HERE ARE SOME OF CURRENT OPPORTUNITIES @ THE TALENT MAGNET:
Senior Brand Manager - Skin Care : Major Beauty/CPG company is actively seeking a seasoned beauty marketer with 7+ yrs of exp (3 recent/current specific to Skin Care)
Director - US Marketing: Global Beauty Co is looking for a marketing leader to oversee US Brand Management for a diverse portfolio -- 9 yrs of exp is req -- MASS + PRESTIGE is ideal
Audience Development/Marketing Manager: Rapidly growing Digital Media/Lifestyle Brand Co. is looking for someone to create compelling consumer engagement strategies across digital/social platforms -- 5+ yrs of exp --- in Online Publishing or similar role
Director - Social Media: Major Entertainment/TV property in NYC is actively seeking a Digital/Social Media "Guru" to develop unique content, promotions, strategies + partnerships to elevate branded assets, increase viewership and aid in consumer product marketing
Advertising: AD - AS - AE: Global Ad Agency needs account management pros at various levels to join teams that are adding to their roster due to growth/new pieces of business. These accounts are all specific to CONSUMER HEALTH -- and are all fully integrated TV/PRINT/DIGITAL
Marketing Associate: Major Fashion brand is looking for a "rising star" in Fashion Marketing with 2 yrs of experience contributing to: Media Planning, Promotional Programs, Gifting Programs, Retail Marketing Strategy, Photo-Shoots, Fashion Shows, Digital/Social Media Marketing...
Executive Director - Brand Copy (Chinese Market) : Global Beauty brand is seeking a talented marketer/copywriter who is bilingual English/Mandarin - with experience communication brand messaging/identity --- shaping US brands + messaging in a "Chinese Voice" ---
Integrated Media Planning Director: Boutique full-service Ad Agency in NYC needs a talented Media Planning/Strategy pro with expertise across TV/PRINT/DIGITAL to lead a team of 6 --- in developing integrated media programs for a diverse client portfolio
FOR DETAILS ON THESE POSITIONS AND TO FIND ABOUT ALL THE OTHER SEARCHES THE TALENT MAGNET IS CONDUCTING --- PLEASE CONNECT/FOLLOW ME AT
www.linkedin.com/in/koppelmantalentmagnet/
http://www.facebook.com/thetalentmagnet?ref=hl
https://twitter.com/talentmagnet
"Accepting the reality of change gives rise to equanimity" - ALLAN LOKOS
We are now almost a month into the New Year now -- and everyone is asking "How is the job market?" The quick answer is that in NYC -- it thankfully has remained ACTIVE. In fact, what was historically a SLOW period between Thanksgiving and year-end was the busiest since opening The Talent Magnet in 2004.
This flurry of activity was seen across the multiple verticals I recruit in which include: BEAUTY, ADVERTISING, PUBLIC RELATIONS, FASHION + ENTERTAINMENT. That in itself is a very good sign - as it shows companies from a wide array of industries were spending money to hire.
In 3rd and 4th quarter --- there seemed to be a focus on hiring at the MANAGER level. So -- positions that called for 5-7 years of experience and paid 75-100K were plentiful.
There is no doubt however that 2013 is shaping up to be a "DIGITAL" year!
According to this piece in eMarketer --- Digital Advertising spend topped $100 Billion in 2012 and is expected to increase by 15% in 2013. http://mwne.ws/YuLGBo
This trend is clearly reflected in the hiring patterns across the industries I service. Searches for candidates with expertise contributing to the "digitally driven" brand strategy or brand messaging for major LUXURY, FASHION, BEAUTY, LIFESTYLE & CPG brands --- make up 60% of my searches at this point.
Most companies/brands are looking to strengthen their overall digital capabilities and rely less on external agencies/vendors. This has opened the door for many AGENCY pros to make the move to the client/brand side. A move that just a few years ago -- was quite challenging. The key here is for Agency pros to leverage both their skill-set and specific CATEGORY experience.
In my world - the HOT disciplines/skill-sets seem to be:
DIGITAL BRAND STRATEGY (multi-platform approach - websites/social/mobile/e-comm)
DIGITAL/SOCIAL ANALYTICS/MEASUREMENT (making sense of all the "LIKES")
E-COMMERCE (Acquisition/Retention/Merchandising)
SOCIAL MEDIA MARKETING (both for content/strategy - as well as analytics)
ONLINE COMMUNICATIONS/DIGITAL PR (taking the message to bloggers/e-influencers)
DIGITAL MEDIA PLANNING/STRATEGY (experts on WHERE to deploy the message)
INTEGRATED MARKETING ("traditional" TV/PRINT... along w/ DIGITAL/SOCIAL expertise)
MOBILE MARKETING (less about the app development + more about strategy/content)
Please note that these HOT areas have NOT removed the need for "CLASSICALLY TRAINED " marketing pros who can synthesize complex information from a variety of sources and convert that into an ACTIONABLE STRATEGY. They simply represent the areas that companies are making the biggest investment in additional headcount.
The take-away should be that if you are in a role that touches on contributing in any way to BRAND STRATEGY, BRAND MESSAGING or CONSUMER ENGAGEMENT ---- you must be adding new digital , social, mobile, e-commerce skills to your repertoire if you want to increase the value of your PERSONAL BRAND!
HERE ARE SOME OF CURRENT OPPORTUNITIES @ THE TALENT MAGNET:
Senior Brand Manager - Skin Care : Major Beauty/CPG company is actively seeking a seasoned beauty marketer with 7+ yrs of exp (3 recent/current specific to Skin Care)
Director - US Marketing: Global Beauty Co is looking for a marketing leader to oversee US Brand Management for a diverse portfolio -- 9 yrs of exp is req -- MASS + PRESTIGE is ideal
Audience Development/Marketing Manager: Rapidly growing Digital Media/Lifestyle Brand Co. is looking for someone to create compelling consumer engagement strategies across digital/social platforms -- 5+ yrs of exp --- in Online Publishing or similar role
Director - Social Media: Major Entertainment/TV property in NYC is actively seeking a Digital/Social Media "Guru" to develop unique content, promotions, strategies + partnerships to elevate branded assets, increase viewership and aid in consumer product marketing
Advertising: AD - AS - AE: Global Ad Agency needs account management pros at various levels to join teams that are adding to their roster due to growth/new pieces of business. These accounts are all specific to CONSUMER HEALTH -- and are all fully integrated TV/PRINT/DIGITAL
Marketing Associate: Major Fashion brand is looking for a "rising star" in Fashion Marketing with 2 yrs of experience contributing to: Media Planning, Promotional Programs, Gifting Programs, Retail Marketing Strategy, Photo-Shoots, Fashion Shows, Digital/Social Media Marketing...
Executive Director - Brand Copy (Chinese Market) : Global Beauty brand is seeking a talented marketer/copywriter who is bilingual English/Mandarin - with experience communication brand messaging/identity --- shaping US brands + messaging in a "Chinese Voice" ---
Integrated Media Planning Director: Boutique full-service Ad Agency in NYC needs a talented Media Planning/Strategy pro with expertise across TV/PRINT/DIGITAL to lead a team of 6 --- in developing integrated media programs for a diverse client portfolio
FOR DETAILS ON THESE POSITIONS AND TO FIND ABOUT ALL THE OTHER SEARCHES THE TALENT MAGNET IS CONDUCTING --- PLEASE CONNECT/FOLLOW ME AT
www.linkedin.com/in/koppelmantalentmagnet/
http://www.facebook.com/thetalentmagnet?ref=hl
https://twitter.com/talentmagnet
"Accepting the reality of change gives rise to equanimity" - ALLAN LOKOS
