Sunday, May 05, 2013

To Get A Job Fast, Learn How Companies Recruit

The following is a "Guest Blog" by NYT Best Selling Author and good friend Martin Yate who included me as one of a panel of "Career Experts" to contribute to his latest book: Knock Em Dead "Secrets & Strategies For First Time Job Seekers"... which is now available!   http://amzn.to/YhUDJB


To Get A Job Fast, Learn How Companies Recruit
Martin Yate CPC
NY Times Bestseller
Professional Resume Services
A successful job search requires more than trolling popular job boards and occasionally hitting the “send resume” button when the spirit moves you. As any good strategist will tell you, tactics are determined from a sound understanding of your opponents psychology and tactics. The same goes for job search, a smart plan of attack demands that you understand how companies go about recruitment and then invest your time accordingly. This is especially true for the 2012/2013 grads who are facing enormous competition for available opportunities.

Companies design their staffing needs up to twelve months in advance, so the interviews you go on this year were mostly planned and budgeted toward the end of last year. Hiring budgets usually open at the start of the new calendar year with hires staggered throughout
For more advice for emerging professionals,
check out "Knock Em Dead Secrets & Strategies
 For First Time Job Seekers" available on Amazon
the year.
 

How recruitment works
Sean Koppelman, President of TheTalentMagnet.com, understands recruitment cycles as well as anyone, and warns of the necessity of a competitive resume : “During the high-tide graduation months in May and December, in-boxes are flooded with new grad resumes. If yours is less clear or concise than your competition, you are ruining your chances.”

The costs of hiring and training a new employee runs into thousands and often tens of thousands of dollars, so the entire recruitment process is cost/productivity conscious. Consequently, the hiring manager and the assigned recruitment professionals—all want the same thing: good hires, fast hires, and hires made as cheaply as possible. Understanding how and why things are done, and in what sequence they are done, will help you focus your efforts on the most effective job-finding techniques.

Put yourself on the other side of the desk for a few moments. Naturally, you would start the recruitment process by asking yourself, your colleagues and your staff who within the company can do this job; you want to hire from within, because it’s cheap, you are dealing with known quantities, and internal promotions are motivational. Many jobs are filled this way, and this can give you a head start on the competition whenever you hear about internal promotions and transfers, because a promotion also speaks of another opening created by that promotion/transfer, and often that position can be at a lower professional level.


Of course it's who you know stupid
When a hiring manager can’t make an internal hire, she will logically ask, “Who do we know, and who do our people know?” This goes beyond the casual inquiry. The recruitment team will review all the resumes in the company’s database and any promising candidates who have been interviewed in the past for similar positions. The manager will also create an internal job posting (often tied to cash incentives for employee referrals) and will actively consider people known to the recruitment team through their involvement in the professional community. This will include professional and alumni associations and related activities.

If you’re a recent grad, this is where internships and campus activities really pay off. Internships give you real work experience, references, and exposure to working professionals for your network. Likewise, being active in campus societies makes you visible to campus recruiters, who claim they make their best entry-level professional hires from these societies way before the arrival of career days on campus.

These approaches account for fully a third of all hires that are made externally. This means you have to ask yourself three questions:

  1. How do I get better connected to my local profession? 
  2. How do I get to know, and be known by, my peers? 
  3. How do I become more visible in my professional community? 
The next step—slightly more expensive and time-consuming—is to search outside the company for candidates who are unknown to the company. The first choice is usually the Internet, and as recruitment costs now become a serious consideration, it won’t surprise you to learn that the majority of hires—38 percent, according to one estimate—come directly through the company’s own website. Less than you might expect—14.5 percent—come from the big three job boards (Monster.com, CareerBuilder.com, and HotJobs.com), while significantly more (17.5 percent) come from specialty sites that focus on a particular profession.

The explanation for this should impact your job search plan: We don’t pay fees when people come to us on their own, so we naturally look first and more favorably on applicants coming to us through the company website. This is also especially important in depressed economic times, when companies will often decide that they don’t need to advertise with the big job banks because plenty of well-qualified and smart people will find their way to them.

A recruiter’s preference for specialty job sites also makes sense: he can expect more consistently suitable resumes, and fewer time-wasters.

The balance of hires—about 30 percent—comes mainly from on-campus recruitment, job fairs (both virtual and local) temp-to-perm hires, and headhunters.

So, the breakdown of effective recruitment strategies is very roughly split into thirds: one-third of hires come from personal/professional networks and prior contacts, one-third from the Internet, and one-third from the remaining sources.

It’s just good tactics organize your job search plan of attack along lines that reflect corporate recruitment practices. You can learn more about creating a job search strategy that mirrors corporate recruitment practices by checking out 
Knock Em Dead - Secrets & Strategies For First-Time Job Seekers.


NY Times Bestseller                                                                  Resume Services
Professional Resume Services                                                 Webcasts
                                                                        Career Management
                                                                                                   Books
Martin Yate
Copyright 2013
All rights reserved

Saturday, April 06, 2013

Employers Seeking A Cultural Match & The Marathon Interview Process

The weather is first beginning to get a little warmer and much like the Yankees (thus far)... the job market has been off to a SLOW START. Wait... let me re-phrase that ---- HIRING is happening at a far slower pace than I expected.

Starting back as many as 5-10 years ago; employers dramatically changed their approach to hiring. Not only did they empower  Human Resources as true "Business Partners" --- but they began to "hire by committee".  This trend was born from a concern for ensuring candidates were a cultural/chemistry match to the team... and company as a whole.

As a result -- it is very common for the 50K and 250K candidate to have 3 or 4 interviews --- over 4 -6 (sometimes 8) week period. During these interviews, it is understood they will meet not only HR and the Hiring Manager --- but peers... and in some cases --- subordinates --- all in an attempt to evaluate the CULTURAL MATCH.

The scary truth is that based on the hundreds of job seekers I speak with every week -- many of  the more "sought after" employers are extending this process out to 3 or 4 months.  

Through the period of our economic collapse (2008-2010)... I understood that we were in an "employer's market". However, as our economy has healed (especially in NYC) --- I believe many employers are SLOW to recognize the fierce competition for talent that has been taking place for nearly 2 years. As a result... they draft a job description (sometimes a WISH LIST) ... and "shop for talent".... looking for this mythical candidate that "checks off ALL the boxes on their spec".     

When you combine this often unrealistic expectation --- with the incredible emphasis placed on "cultural match" --- you begin to understand why so many positions remain UN-FILLED. I am not suggesting that companies should lower their standards --- by any means. I do believe that with the advent of large internal TALENT ACQUISITION teams and more people internally involved in the interview and hiring process --- that the process has become less (not more) efficient.

If cultural match is so important --- more companies should get creative about "spending time" with candidates of interest in later rounds of interviews. Perhaps, have a finalist spend a FULL DAY with the team? Maybe the Hiring Manager and 2 team members could meet finalists for a long lunch or dinner (outside of the corporate environment) to get a better sense for this person's true personality? Wouldn't it make sense to have "candidates of interest" remain in contact BY PHONE with key decision makers THROUGHOUT THE PROCESS --- perhaps on a SCHEDULED "CHECK-IN" so they could get to know them INDIVIDUALLY --- and have them remain FRESH IN THEIR MEMORY? These are all simple suggestions that just require an investment of time and a bit more organization. It's seems a much better alternative to trying to evaluate whether someone "FITS" in 45 minutes of "formal conversation".    

In addition... I am finding it more and more common that the scope of a job -- seems to change -- mid-way through an interview process. I am also seeing that often different people involved in the interview process ---- have a DIFFERENT understanding of the position and key responsibilities. The explanation is simple "too many cooks in the kitchen". While the idea of including a number of people in a decision is appealing -- the downside -- is that that PEOPLE RARELY AGREE.  The other possible explanation is that a search is initiated before truly understanding the need for the role. Ultimately, this just ends up wasting everyone's time.

Let me also throw a little blurb in about FOLLOW UP. If you are going to torture someone by putting them through 16 interviews over 6 months --- with 45 different people --- the least you can do is have the courtesy to respond (at some point) to let them know where they stand. To me --- the way a company treats a candidate in an interview process is a clear indication of what's to come as an employee.

At the end of the day -- I GET IT! Companies want to make the best hiring decision. It just seems that the interview process has become an obstacle course for candidates to move through filled with people who are looking for reasons NOT to hire them. To me, many employers have become like that friend you have --- who you introduce FANTASTIC potential mates to. You introduce people to your friend that have stellar educations... come from good families... are good looking... and they go out on a date. You ask your friend how the date went and your friend says "So & So" was great ... but I am pretty sure --- if I keep looking ---I will find someone BETTER.  I like to refer to this as employer WINDOW SHOPPING

CURRENT HIRING TRENDS:

As much of my recruitment practice relates to Beauty, Advertising and Entertainment... the emphasis is on marketing and brand messaging. However... for the past 12 months there has been a dramatic uptick in the demand for DIGITAL "talent" on the Client/Brand side.

The areas that are hottest are:

DIGITAL MARKETING (CONTENT/STRATEGY)
E-COMMERCE
CRM
DIGITAL ANALYTICS
DIGITAL DESIGN/DIGITAL ART DIRECTION
USER EXPERIENCE
MOBILE MARKETING
SOCIAL MEDIA
DIGITAL MEDIA PLANNING/STRATEGY


Would love to stay connected --- so follow me:

@talentmagnet

www.facebook.com/thetalentmagnet


" You miss 100% of the shots that you never take." - Wayne Gretzky


Saturday, February 23, 2013

The 5 Deadly Sins Of LinkedIn...


As a result of the more than 4,500 connections I have established and the incredible importance of LinkedIn to my world as a recruiter - I have become somewhat of an expert in "Best Practices" when it comes to etiquette and building your personal brand.

 

 

Here are 5 things that I refer to as "Deadly Sins" that when I encounter --- make me cringe.

 

 

#1 SPELLING OR GRAMMATICAL ERRORS IN THE PROFILE


When it comes to attention to detail and the way you choose to “broadcast” your personal brand to the world – there is no excuse for having spelling or grammatical errors in your profile. Yes… I understand there is no spell-check feature – but c’mon folks! Frankly, I think the number of otherwise very qualified candidates with their title listed as MANGER vs MANAGER are absurd. You would also be surprised at the number of profiles that include misspelled names of major brands and companies (some of which were even former employers). The profile provides a platform for personal expression. However, it is important to understand that this forum is NOT Facebook or Twitter. As a result, there is an expectation of a certain measure of professionalism.

 

 

#2 REQUESTING RECOMMENDATIONS FROM PEOPLE WHO YOU HAVE NEVER WORKED FOR OR WITH______________________________________________________

 

This one really puzzles me! Every week I receive several requests from people I am connected to (but have never worked with) to write a recommendation on their behalf. How can I possibly attest to the quality or caliber of work I have not experienced first- hand?  I respond by respectfully declining the request and citing the explanation I gave above. My livelihood is based on the credibility I maintain with Hiring Managers and Human Resources Executives. As much as I would like to assist someone in their search – I would not do that at the risk of my own reputation. In addition, when you solicit a recommendation from someone you do not know personally – it tells me that you likely are finding it challenging to secure more legitimate sources for professional validation. You are likely a “high risk” candidate.

 

#3   NO PROFILE PICTURE OR INAPPROPRIATE PICTURE   



Let’s face it --- we are in a visual age. Social Media has provided a means for your friends, colleagues and prospective employers to get a 360 degree “snapshot” of YOU. Make no mistake --- people expect this to include a picture! I will tell you right now – that when I come across a profile that is missing a picture --- it is an immediate “red flag”.  It tells me – you have something to hide or speaks to your self-confidence. I understand the thought of some that there may be some bias that they are looking to avoid. However, the reality is that eventually – someone you connect with is going to meet you and see what you look like. The picture just puts a face with the profile.  Many of us have not yet gone the route of some with the professional headshot (me included J).  The flip-side of this is the “inappropriate pic”. This is the profile pic that for me falls into one of a few categories: Full Body Shot, You And A Friend, Too Far, Too Close, Too Sexy, Crazy Eyes, Angry Looking, and Artistic Photo Shoot

 Some of the categories need no further explanation. Your profile picture should be a clear HEAD-SHOT  that you feel captures an expression that conveys a sentiment you want to convey. That can be Happiness, Confidence, Thoughtfulness, Poise, etc. Those others either frighten me or just make me laugh!

 

#4 INCOMPLETE INFO OR INACTIVITY

 

If you are going to take the time to have a presence on the largest professional social media network in the world ---- DO IT RIGHT! There are far too many people who have profiles with missing pieces. This could be previous jobs, education, skills – and number of important data points that need to be included. This is the epitome of laziness – as LinkedIn reminds you to complete your profile to achieve the best results. When I view an incomplete profile – I see that person as disinterested in how others perceive them and not understanding how important their personal brand is. The other part of this is INACTIVITY. If you have a complete profile – but you have only 25 connections… there is a problem. You are obviously not engaged in any way. Even if you are not actively searching for a new job; LinkedIn has incredible resources to share information about your industry – follow “Thought Leaders” – participate in industry related Groups and exchange information and become part of an active dialogue. If nothing else; use LinkedIn to connect with people whose work you admire – with companies/brands you find interesting --- just USE IT.

 

#5 DESIRE TO ACQUIRE AND LEAVING IT “VIRTUAL”



Early on I was obsessed with how many connections I had. I experience the same sort of thing with Twitter. I would check several times a day to see if my numbers had gone up. Ego is a terrible thing J. We are conditioned with a DESIRE TO ACQUIRE. However; LinkedIn is a platform where quality is far more important that quantity. This is why I chose not to be a LION. This is a LinkedIn Open Networker. These are the folks who happily connect to EVERYONE and ANYONE. If you are an Author, a Motivational Speaker, a Life Coach --- being a LION could be advantageous. However; most of us want to build meaningful connections with professionals we share common interests, industries and skills with.  I think this is best done in a methodical and selective manner. Once you do choose to connect with someone --- what does that mean? The connection only has meaning if you interact, exchange information and actually build a relationship. Our lives are so busy that we can trick ourselves into believing that a “virtual relationship” is a real one. One major mistake people make is to establish a connection – and leave it at that. I have done my best to selectively pursue real world relationships with a large number of my connections. Making the initial contact easy is the attraction of LinkedIn – but the true value is seen in converting those connections into real personal/professional relationships.          

 

“You can pay for school but you can't buy class!” - Jay-Z
 

Saturday, January 26, 2013

Welcome To 2013 - You Are DIGITAL Or You Are DUST ...

It's been a long time --- I shouldn't have left you -- without a compelling post to connect to --- connect to! (My ode to old school Hip-Hop)

We are now almost a month into the New Year now -- and everyone is asking "How is the job market?" The quick answer is that in NYC -- it thankfully has remained ACTIVE. In fact, what was historically a SLOW period between Thanksgiving and year-end was the busiest since opening The Talent Magnet in 2004.

This flurry of activity was seen across the multiple verticals I recruit in which include: BEAUTY, ADVERTISING, PUBLIC RELATIONS, FASHION + ENTERTAINMENT. That in itself is a very good sign - as it shows companies from a wide array of industries were spending money to hire.

In 3rd and 4th quarter --- there seemed to be a focus on hiring at the MANAGER level. So -- positions that called for 5-7 years of experience and paid 75-100K were plentiful. 

There is no doubt however that 2013 is shaping up to be a "DIGITAL" year!

According to this piece in eMarketer --- Digital Advertising spend topped $100 Billion in 2012 and is expected to increase by 15% in 2013. http://mwne.ws/YuLGBo

This trend is clearly reflected in the hiring patterns across the industries I service. Searches for candidates with expertise contributing to the "digitally driven" brand strategy or brand messaging for major LUXURY, FASHION, BEAUTY, LIFESTYLE & CPG brands --- make up 60% of my searches at this point.

Most companies/brands are looking to strengthen their overall digital capabilities and rely less on external agencies/vendors. This has opened the door for many AGENCY pros to make the move to the client/brand side. A move that just a few years ago -- was quite challenging. The key here is for Agency pros to leverage both their skill-set and specific CATEGORY experience.

In my world - the HOT disciplines/skill-sets seem to be:

DIGITAL BRAND STRATEGY (multi-platform approach - websites/social/mobile/e-comm)
DIGITAL/SOCIAL ANALYTICS/MEASUREMENT (making sense of all the "LIKES")
E-COMMERCE (Acquisition/Retention/Merchandising)
SOCIAL MEDIA MARKETING (both for content/strategy - as well as analytics)
ONLINE COMMUNICATIONS/DIGITAL PR (taking the message to bloggers/e-influencers)
DIGITAL MEDIA PLANNING/STRATEGY (experts on WHERE to deploy the message)
INTEGRATED MARKETING ("traditional" TV/PRINT... along w/ DIGITAL/SOCIAL expertise)
MOBILE MARKETING (less about the app development + more about strategy/content)

Please note that these HOT areas have NOT removed the need for "CLASSICALLY  TRAINED " marketing pros who can synthesize complex information from a variety of sources and convert that into an ACTIONABLE STRATEGY.  They simply represent the areas that companies are making the biggest investment in additional headcount.

The take-away should be that if you are in a role that touches on contributing in any way to BRAND STRATEGY, BRAND MESSAGING or CONSUMER ENGAGEMENT ---- you must be adding new digital , social, mobile, e-commerce skills to your repertoire if you want to increase the value of your PERSONAL BRAND!


HERE ARE SOME OF CURRENT OPPORTUNITIES @ THE TALENT MAGNET: 

Senior Brand Manager - Skin Care : Major Beauty/CPG company is actively seeking a seasoned beauty marketer with 7+ yrs of  exp (3 recent/current specific to Skin Care)

Director - US Marketing: Global Beauty Co is looking for a marketing leader to oversee US Brand Management for a diverse portfolio -- 9 yrs of exp is req -- MASS + PRESTIGE is ideal

Audience Development/Marketing Manager: Rapidly growing Digital Media/Lifestyle Brand Co. is looking for someone to create compelling consumer engagement strategies across digital/social platforms -- 5+ yrs of exp --- in Online Publishing or similar role

Director - Social Media: Major Entertainment/TV property in NYC is actively seeking a Digital/Social  Media "Guru" to develop unique content, promotions, strategies + partnerships to elevate branded assets, increase viewership and aid in consumer product marketing

Advertising: AD - AS - AE: Global Ad Agency needs account management pros at various levels to join teams that are adding to their roster due to growth/new pieces of business. These accounts are all specific to  CONSUMER HEALTH -- and are all fully integrated TV/PRINT/DIGITAL

Marketing Associate: Major Fashion brand is looking for a "rising star" in Fashion Marketing with 2 yrs of experience contributing to: Media Planning, Promotional Programs, Gifting Programs, Retail Marketing Strategy, Photo-Shoots, Fashion Shows, Digital/Social Media Marketing...

Executive Director - Brand Copy (Chinese Market) : Global Beauty brand is seeking a talented marketer/copywriter who is bilingual English/Mandarin - with experience communication brand messaging/identity --- shaping US brands + messaging in a "Chinese Voice" ---

Integrated Media Planning Director: Boutique full-service Ad Agency in NYC needs a talented Media Planning/Strategy pro with expertise across TV/PRINT/DIGITAL to lead a team of 6 --- in developing integrated media programs for a diverse client portfolio


FOR DETAILS ON THESE POSITIONS AND TO FIND ABOUT ALL THE OTHER SEARCHES THE TALENT MAGNET IS CONDUCTING --- PLEASE CONNECT/FOLLOW ME AT

www.linkedin.com/in/koppelmantalentmagnet/

http://www.facebook.com/thetalentmagnet?ref=hl

https://twitter.com/talentmagnet



"Accepting the reality of change gives rise to equanimity" - ALLAN LOKOS

Tuesday, October 23, 2012

LIKE ME - FRIEND ME - CONNECT WITH ME... HAVE WE MET?

We are living in an amazing period - where we literally can reach thousands of people with a message or thought at the click of a button. Social Media, email, and texting have extended our communication reach exponentially - but at what cost?

Due to our DESIRE TO ACQUIRE... we are programmed to believe that by accumulating "FRIENDS", "CONNECTIONS", "LIKES", etc -- we are truly growing our network and somehow this will translate into positive results both personally and professionally. This illusion is flawed for one major reason. The quality of the network you build hinges on MEANINGFUL/PERSONAL relationships you develop over time that require LIVE HUMAN CONTACT.

This is not to say that social media "pen pals" cannot prove to be a valuable asset -- but they are not as powerful as relationships built in the REAL WORLD that are carried into the social media space.

Conversely, there is opportunity to develop a social media connection into a meaningful personal relationship --- and I would encourage everyone to selectively set out to do this.

Our current culture has contributed greatly to making communication - in general -- less personal. These electronic gadgets that were supposed to have made us more productive (blackberrys, laptops, i-pads) have blurred any understanding of "work hours". Therefore, by ALWAYS being reachable --- accessible --- on call --- we look to communicate in the quickest, most efficient manner possible. As a result of our heavy workloads and our crazy commitment to multi-tasking... we choose to email, text, instant message, post an update as a PRIMARY means of communicating. While it has become universally acceptable --- this has made communication very IMPERSONAL. In fact, these social media platforms have even changed the way we define FRIENDS + CONNECTIONS.

I will go a step further to say that this has actually DAMAGED many existing relationships --- both personal & professional. This is happening because while at the same time these methods of communicating have become acceptable/necessary time-savers --- that we employ -- EVEN FOR THOSE WE LIKE TO INTERACT WITH... we also use these methods to AVOID speaking to someone live. This last point is the one that we need to look at. Are we emailing or texting because we simply don't have the time (at this moment) to speak to that person -- or are we doing this so that we do not have to speak to that person?

Sometimes --- I don't know what to think. I just know that complete reliance on electronic correspondence --- over time -- is a sure way to have a relationships lose value and speaks to the honest interest one party has in having a REAL RELATIONSHIP.

When it comes to searching for a job and networking;  social media should be used as a means to get FACE TIME! Many jobseekers make the mistake of "working their network" with thoughtful messages, requests and correspondence.... only. There is no substitute for meeting someone --- looking them in the eye --- shaking their hand and getting to know them. An in-person meeting will enlist far more advocates in your job search than an amount of online networking ever will.  

If you are a professional contemplating a career move; look to MEET with people in your network to discuss your search -- rather than solely relying on electronic correspondence.

 If you are a recent grad or in between jobs... ask for exploratory or informational interviews that will allow you to meet FACE TO FACE!

If your DESIRE TO ACQUIRE is telling you you need more CONNECTIONS, FRIENDS, FOLLOWERS, LIKES... remember that QUALITY is better than QUANTITY! In addition, it is important to recognize that the most important FRIENDS, ALLIES, ASSOCIATES you will ever get... are the ones YOU ALREADY HAVE! So instead of paying so much attention to growing your network to impressive numbers --- you may want to focus on nurturing relationships with the very important people you already are connected to!

At the end of the day --- it is your responsibility to curate the types of professional relationships you wish to have. Remember, the reason many of these people "connected" to you in the first place --- was because of the REAL WORLD relationship you developed.


"Most of the important things in the world have
been accomplished by people who have kept on
trying when there seemed to be no hope at all."
~Dale Carnegie~

Sunday, September 30, 2012

The Modern Job Interview... Expectations vs Reality

Sometimes I feel like I exist in this parallel universe where I am this ultra-modern executive... current with trends in fashion, pop-culture and growing digital footprint --- yet battling these EXPECTATIONS I have that somehow appear "old-school" -- especially when it comes to THE INTERVIEW PROCESS.

When I began recruiting -- almost 20 years ago --- the process was simple! I would FAX (yes I said fax) a resume to an Office Manager or Hiring Manager --- schedule an interview, maybe a follow up with HR... and get an offer.

Today, the interview process is an elaborate process consisting of multiple steps. It has become an intricate courtship that often involves multiple "decision makers", multiple visits and a stringent screening process. The ultimate goal being to see beyond the resume --- and somehow ensure a "cultural match".

In every personal and professional situation we enter; it is important to manage our expectations. Having a clear understanding of what you need to do to prepare is essential to your success.

Let's look at some EXPECTATIONS jobseekers have when working with a recruiter. Some of
these can be viewed as perceptions that influence the way they will interact.

- An interview with a recruiter is NOT the same as an interview with an employer and therefore does not require the same preparation or professionalism

- A recruiter will search for the job I want - based on what I describe as my ideal career target

- I can go through different recruiters for opportunities at the same company - as long as it is not for the same exact job

Now, let's look at the EXPECTATIONS and REALITIES as seen through the eyes of a recruiter.

- Recruiters assume the manner in which you conduct yourself with THEM - will be the way you conduct yourself with their clients . If you come in unprepared - with a poor attitude, in unprofessional attire... this is the way WE believe you will present yourself to the employer. Candidates are a reflection of our PROFESSIONALISM and judgement. 

- Recruiters like myself are hired by companies to seek out a very specific profile. Our clients pay a significant fee to have us ONLY introduce those candidates that meet their very stringent standards. As a result, Recruiters do not have the ability to seek out your target jobs. If you are qualified for one or more of the searches WE are conducting -- or regularly are engaged for --- we are in business!

- This last one causes many "issues" for jobseekers, employers and recruiters alike. The standard rule for this is if you have been presented to an employer within the past 6 months by a recruitment firm --- it is likely that contractually the firm that made that introduction has "representation rights" for you. It is your responsibility to notify a recruiter if they present an opportunity with an employer you have been presented to previously through another recruitment firm. Although it is annoying for us --- the reality is that the employer frowns upon this and sees the candidate sharing fault --- and could impact their interest in you for current/future opportunities.


Now... let's get back to the INTERVIEW PROCESS in general and how this complicated "dance" gets choreographed by someone like me. After all - a large part part of my role is to manage EXPECTATIONS of both my candidates and clients prior to and throughout this process.

EXPECTATION: There will be clear JOB DESCRIPTION that outlines all of the responsibilities and requirements associated with the role

REALITY:  Yes.. the majority of positions I recruit for have some type of  JOB DESCRIPTION. However, the JOB DESCRIPTION is often a "wish list" that is conceived early on in a planning process. It has become more common that a "loose" outline be offered that it is understood may "evolve" as the person occupying the role settles in. I have found that descriptions often come to me prematurely - before the hiring manager and department truly understand what they need. Very often, candidates identified in the search - help to 'formalize" many descriptions.   

EXPECTATION: There will be 2-3 iinterviews over a 2-3 week period ... that I can schedule before or after work hours.

REALITY: There is no "standard" interview process --- regardless of whether you earn 50K  or 250K. However, I can tell you that with all of the concern and emphasis placed on making a "cultural match" --- the interview process has become a HIRING BY COMMITTEE. Most jobseekers with 5+ years of experience can expect  to make 3 VISITS to an employer -- over a 3-6 week period. During the course of these visits, you can expect to meet 3-5 people involved in the decision making process. Some may be at a peer level -- some could even be junior. Now... as a result of so many people needing to see you --- the process gets dragged out -- due to vacations, sick days, travel, etc. In addition, companies now try to schedule candidates to meet 2-3 people - in a single visit. This makes BEFORE & AFTER work appointments nearly impossible. So... be prepared to be FLEXIBLE -- PATIENT & be prepared to take a HALF DAY or a SICK DAY to see all the people you need to.   

EXPECTATION: Employers have an expectation that you will be able to clearly articulate WHY they should choose you over the several other equally qualified candidates they are considering. They expect that you will come in to interview fully prepared - with a clear understanding of the job you are interviewing for, the company,the industry, competitors, etc. Employers want to see a passion for the work you do, a high level of enthusiasm and a commitment to excellence.

REALITY: Jobseekers often fall short in a few areas. Candidates need to do a better job of communicating what experience, qualities, traits and skills truly set them apart. You MUST SELL WHAT AN EMPLOYER IS BUYING. This means you must listen to understand their needs and craft your responses accordingly. What is important to YOU - is not necessarily important to THEM. When it comes to ENERGY - ENTHUSIASM - PASSION --- this is just not something I can coach... and remains the one way to "tip the scales" in an otherwise even competition. Being prepared is the ultimate key to success in the interview process. KNOWLEDGE IS POWER! when you are prepared - you will speak from a position of power and exude confidence. when you can combine this confidence with humility --- you have a winning combination!  

EXPECTATION: Jobseekers expect to get FEEDBACK --- in a timely manner ---that will provide details and solid information that relates to an employer's decision making process

REALITY: Recruiters and Jobseekers alike -- are perpetually WAITING for feedback. There are a number of contributing factors for this. For me... I follow up REGULARLY... just below the point of STALKING :)! However, many of my HR contacts are stuck --- sending emails and leaving voicemails for Hiring Managers who are simply unresponsive --- or who are just so busy & overwhelmed -- that feedback is SLOW. I think it is even more difficult for those interviewing on their own --- directly with an employer. Then -- when feedback does finally come --- it is usually AMBIGUOUS at best!  The most common feedback get is "We found someone we felt was a better fit . "The other is "We found someone who we just felt was a stronger candidate."  Most employers are reluctant to share REAL FEEDBACK --- for fear of some kind of backlash. Frankly, when I get feedback like "Jim is very smart- but frankly he had bad body odor and we found  socially awkward" --- it is a TOUGH CALL --- whether I share that. Although people crave the TRUTH... the reality is -- I am certain many do NOT want to hear it.


The take-away from all of this is to really understand that this whole process requires PATIENCE - PREPARATION + A SENSE OF HUMOR.  By managing your own EXPECTATIONS of employers, recruiters, interviews, job descriptions, etc --- you can have a more positive experience.

Treat your interactions with recruiters with the same sense of urgency and professionalism that would any prospective employer -- as they are the key to getting you in front of many of the employers you seek opportunities with!

Be PREPARED! Focus on SELLING WHAT AN EMPLOYER IS BUYING. By fine-tuning your resume and interview approach - you will more effectively position yourself as the logical CANDIDATE OF CHOICE!


"The way a team plays as a whole determines its success.
You may have the greatest bunch of individual stars in the world,
but if they don't play together, the club wont be worth a dime."
-Babe Ruth

Thursday, August 30, 2012

What Contributes To Your Personal Brand And How Does It Relate To A Career Move?

Given that this is being written during the Republican National Convention... and the news media is filled with the rhetoric of our political "leaders" -- all of whom have their own brand; I thought it would be a good opportunity to take a look at PERSONAL BRANDING.

Dan Schwabel is considered an expert on the the subject of Personal Branding and defined it as follows:

"Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence."

He goes on to state that your Personal Brand consists of 3 elements:

- Value Proposition: What do you stand for?
- Differentiation: What makes you stand out?
- Marketability: What makes you compelling?


The above definition is a great one for entrepreneurs like me - but there is a lot more to "building your personal brand" that takes into account a vast array of information including: QUALITIES, TRAITS, ACTIONS, BELIEFS, COMMUNICATION STYLE, PHYSICAL APPEARANCE, THE QUALITY OF YOUR WORK, EDUCATION, EMPLOYMENT HISTORY...and potentially a host of other criterion that ultimately comprise your PERSONAL BRAND.

To me... it is how ALL of those things play a role in shaping someone else's PERCEPTION or EXPECTATION of what you REPRESENT. It is important to note that this brand is created over time -- as people experience working with or interacting with YOU. Your brand will always be shaped by your ACTIONS... as what you do... the quality and style with which you do it...will have far greater impact than the way you COMMUNICATE you do those things. In other words, your brand is built by WALKING THE TALK!

Paying attention to establishing a consistent --- BRAND MESSAGE can begin with your first job --- right out of school. In fact, this brand building can begin long before that - for those who have a clear vision of WHO THEY ARE... and HOW THEY WANT OTHERS TO PERCEIVE THEM.

It is important to understand that that ultimately -- your brand is not what you say it is -- but what others say it is. It is this fact that you must keep in mind and therefore rigorously apply 3 principles that are the foundation  to any successful brand: CONSISTENCY, QUALITY + INTEGRITY.  Your behavior, actions and performance must be consistent time and time again --- to establish credibility. Your "audience" needs to see that the work you do is of a higher caliber than most --- and come to expect and associate this superior quality with YOU. Last...but likely most important is the moral compass you bring to the manner in which you conduct business. This needs to never be compromised and must reflect accountability, empathy and genuine partnership.

  
What does your Personal Brand have to do with the INTERVIEWING & JOB SEARCH process?

I chose to address this topic because it is often not until people look to make a career move that they give thought to... or become aware of their PERSONAL BRAND. Ironically, some of the most brilliant marketers in the country... have the most difficult time... marketing themselves. If you are first giving thought to the way CLIENTS, CO-WORKERS, SUPERIORS, COMPETITORS, PREVIOUS EMPLOYERS, PEOPLE YOU MANAGED, VENDORS... SEE YOU, EXPERIENCE YOU, AND WHAT QUALITIES THEY ASSOCIATE WITH YOU...when you go to make a "career-move" --- you have likely not done much to develop your brand.

In the JOB GAME --  these key factors also play in role shaping your brand:

SALARY HISTORY (negative assumptions are always weighted toward those who appear to have been underpaid - maybe they settle? are not worth more? there's a reason they weren't given a raise...)

EDUCATION (where you went to school helps shape the overall perception)

UNIQUE SKILL SET (Are you an "expert"? Do you bring something to the table that truly sets you apart?)

EMPLOYMENT HISTORY (Do your employers have "brand recognition"?)

SIGNIFICANT CONTRIBUTIONS ( Has your employment made an impact or change that is measurable? Did you bring"added value" that changed the way they did business in some way?

WORD ON THE STREET (more so than REFERENCES... my clients discretely reach out to previous co-workers, business associates and others to get a sense of how you treat people) THIS ONE HAS COST MORE CANDIDATES OFFERS - THAN ANY OTHER...


When all is said and done --- this whole branding thing hearkens back to things we were told as a child.

1- Treat others as you would want to be treated
2- Treat everyone regardless of their title/position with the same measure of respect
3- Take pride in the quality of work
4- Practice what you preach --- if you say you are going to do something -- DO IT
5- Make sure you understand what skills and qualities you wish others to associate with you
6- Birds of a feather... --- protect your brand by being selective and understand those who you associate with impact yours
7- Do the LITTLE things... responding in a timely manner to calls & emails, showing empathy for those obviously struggling, offering criticism ONLY when it is constructive
8-Be consistent with your ACTIONS and your MESSAGING
9- Constantly look to gain knowledge and for areas where you can improve
10- Present yourself with a potent combination of CONFIDENCE + HUMILITY


* DISCLAIMER: This has been written by the guy that has branded himself ...not only THE TALENT MAGNET... but "the 4th Beastie Boy" ... and the likely product of a morphing of Tony Robbins & EMINEM... so what do I know ;) 



"True leadership is seen in those who have the ability to raise the level of performance of those around them simply by the example of their own commitment to excellence." SK