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Showing posts from February, 2011

DO YOU HAVE A PERSONAL "BRAND"?

With the increasing peek into your entire life afforded by technology - to anyone who cares to look - much more information than you may be aware of is shaping your "brand". How in control are you of your brand? Did you even think you had a brand? Most people believe that branding is for companies like Nike, Coca Cola & McDonald's. However; people are "brands" unto themselves. Thinking of people as brands came to light when the most gifted basketball player in history - Michael Jordan - became the most recognizable name, likeness, jersey, silhouette, BRAND --- "AIR JORDAN" in the world. By definition - a brand conjures up an IMAGE...an EXPECTATION...an EMOTION...an ASSOCIATION with qualities that far exceed what is accepted as "standard". Average folks rely on their resume - or some cheesy corporate bio to "paint their brand picture". However; a great many professionals (in a wide array of industries/skill sets) recognize the p