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Showing posts from August, 2012

What Contributes To Your Personal Brand And How Does It Relate To A Career Move?

Given that this is being written during the Republican National Convention... and the news media is filled with the rhetoric of our political "leaders" -- all of whom have their own brand; I thought it would be a good opportunity to take a look at PERSONAL BRANDING. Dan Schwabel is considered an expert on the the subject of Personal Branding and defined it as follows: "Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence." He goes on to state that your Personal Brand consists of 3 elements: - Value Proposition